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Research papers

Adopting an entrepreneur

How Coca-Cola Japan partnered with a tech start-up to co-create an offering appropriate for their market. By addressing issues around time and efficiencies they achieved win-win outcomes. According to the Japanese Market Research Association, in 2013...

Catalogue: Congress 2017: Visionary
Authors: Hisae Endo, Makoto Moriguchi, Roxan Toll
Company: ZappiStore
August 24, 2017
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Citation

Endo, Moriguchi and Toll (2017a, August 24). Adopting an entrepreneur. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/adopting-an-entrepreneur


Videos

Coca-Cola's agile research adventure

This paper tells the story of Coca-Cola's partnership with ZappiStore and SSI and their successes and failures developing agile research solutions in Asia. It portrays the effort to realise the promise of agile research in the spirit of fail fast and...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Pete Cape, Ron Gailey, Stephen Phillips
Companies: ZappiStore, Research Now SSI, The Coca-Cola Company
June 15, 2015
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Citation

Cape, Gailey and Phillips (2015a, June 15). Coca-Cola's agile research adventure. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/coca-cola-s-agile-research-adventure


Research papers

Coca-Cola's agile research adventure

This paper tells the story of Coca-Cola's partnership with ZappiStore and SSI and their successes and failures developing agile research solutions in Asia. It portrays the effort to realise the promise of agile research in the spirit of fail fast and...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Ron Gailey, Stephen Phillips, Pete Cape
Companies: ZappiStore, Research Now SSI, The Coca-Cola Company
June 15, 2015
×

Citation

Gailey, Phillips and Cape (2015a, June 15). Coca-Cola's agile research adventure. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/coca-cola-s-agile-research-adventure-8416